Demand Generation Podcast

In this episode, Camille White-Stern, who leads experiential marketing at Splash advises aspiring event marketers to be data-driven and use data to make informed decisions and secure budget for their programs.

In this episode, Sean Falconer, shares his non-traditional career trajectory, from studying computer science to becoming the head of marketing at Skyflow. He highlights the two career lessons: knowing when to move on and being open to mentorship and feedback.

Crayton Montei discusses the challenges of branding in a technical industry and the need to create great customer experiences, emphasizing the importance of understanding the company's differentiation and conveying it to the market.

In this episode Mehul Patel, discusses the innovative go-to-market approach at Prosimo. He emphasizes the importance of understanding buyers and their purchasing behavior, and tailoring the go-to-market strategy accordingly.

In this episode Davis Sarmins discusses his career trajectory and the tech stack he uses at Printify, including analytics tools, marketing performance tools, and CDPs, He also emphasizes the importance of a growth mindset and experimentation in scaling a business.

In this episode, Fara Rosenzweig shares her unconventional journey to content marketing. She emphasizes understanding business goals and audience for effective strategy and build a team of trusted writers, valuing writing samples and engaging intros.

In this episode Ketan Pandit, head of marketing at Zuddl, shared about the evolving B2B marketing scene and the crucial role of events in lead generation. They delve into pandemic-driven changes in event dynamics and offer advice on crafting effective event strategies.‍

Jonathan Morgan, VP of Revenue Operation at AchieveIt, discusses managing marketing and revenue ops, emphasizing prioritization and collaboration with sales. Key metrics include inbound revenue, pipeline contribution, and MQLs.‍

In this episode Jacob Nikolau, the Head of Product Marketing at NovoEd shares his journey into B2B marketing and product marketing, emphasizing the importance of understanding customers' needs and effectively communicating complex technology products to the market.

In this episode Jennifer Durishin, the head of marketing at Prodigal discusses her journey from consumer companies to B2B marketing. She emphasizes the importance of targeting specific industries and segments, and explains how Prodigal manages multiple parallel campaigns with a small team.

Isaac Ware, the director of demand generation at UserGems, discusses his background in B2B marketing and his role at UserGems. He explains his preference for B2B marketing over B2C and also discusses his responsibilities at UserGems, including paid media, ABM, deal acceleration, and SEO.

Austin Beveridge, Head of Marketing at Arc, explains the different demand generation strategies he used at Bolt and Arc, the importance of attribution, and how they track revenue and analyze the effectiveness of different channels. Austin highlights the success of hosting events, such as dinners.

The guest of this episode is Lorena Morales, VP of Marketing at Go Nimbly. She will share her views on how to better approach your prospects and customers from the very first interaction.

In this episode Frida Ahrenby, the Chief Marketing Officer at GetAccept discusses her passion for leadership and building growth-oriented marketing teams. The conversation covers her approach to team building, recruitment, and the challenge of measuring branding and PR.

The guest of this episode is Brandi Eppolito, Vice President of Marketing at SchoolAdmin (now Finalsite). She will give us insight into how marketing is as much about driving measurable performance as it is about creativity and storytelling.

The guest of this episode is Tom Flierl, Vice President of Sales and Marketing at Amla Commerce. He will share his thoughts on the what a solid leadership team looks like, especially for a technology company.

The guest of this episode is Lynn Morton, Vice President of Demand and Growth at Traitify. She will share her experience with bootstrapping an ABM strategy and ABM program with a limited budget, including building a team.

The guest of this episode is Kirti Dewan, Vice President of Marketing at Bugsnag. She will share her five learnings acquired from her career trajectory as a B2B marketing leader.

The guest of this episode is Jean Cameron, Head of Growth Marketing at Flosum. She will share her thoughts on how marketing, and everyone in marketing, can help drive the vision and the goals within a company, especially in a startup.

The guest of this episode is Herb Wong, Senior Vice President of Product and Strategy at Rfxcel. He will share his experience with guerilla branding--how he's implemented successful marketing programs with very little money.

The guest of this episode is Erik Wagner, Head of Growth at Onclusive. He will share his experience with the expansion of demand generation programs as well as overall growth strategy, internationally.

The guest of this episode is Elizabeth Irvine, Vice President of Marketing at MarketMuse. She will share her sophisticated content strategy and how it comes into play with their demand gen programs.

The guest of this episode is Devang Sachdev, Vice President of Marketing at Snorkel AI. Devang will give us tips on how to hire a rockstar demand generation marketer.

The guest of this episode is Clarissa Horowitz, Vice President of Marketing at Treasury Prime. She will discuss how to get the technology, people, and processes in place for a successful demand gen program.

The guest of this episode is Neda Talyai, Head of Demand Generation at Heap. She will discuss about using data to drive better demand generation results.

Our guest today is Sheel Gupta, VP of Marketing at Verse. Sheel will talk about combining inbound marketing with ABM to drive qualified leads and opportunities at scale, and how to structure the relationship between the marketing team and the sales/SDR team.

Our guest today is Jack Foster, Senior Director of Demand Generation and Marketing Operations at SurveyMonkey. Jack will cover the top lead sources that she leverages to generate qualified opportunities for the enterprise team and her marketing operation tech stack.

The guest of this episode is Fanette Jobard, Senior Demand Generation Manager at JFrog. She will discuss the differences between working for early-stage startups vs. pre-IPO companies and how to effectively measure attribution in multi-channel campaigns.

The guest today is Ajit Deshpande, Vice President of Demand Generation at Marqeta. He will share what marketing channels and programs are making an impact on his team's pipeline and revenue goals.

Our guest today is Sesame Mish, Head of Growth Marketing and Intellimize. She will cover ABM strategies, leveraging intent data from G2, generating leads with limited budget, and her experience sponsoring virtual conferences vs. in person events.

Our guest today is Krystal Guerra. Director of Demand Generation at Instructure. She will talk about choosing a marketing automation system, and using data and Tableau to make decisions on demand generation campaigns.

Our guest today is Anadelia Fadeev. Director of Demand Generation at Gravitational. She will talk about using pipeline as the main metric to drive her campaign, and generating leads and opportunities with a small marketing budget and lean team.

The guest today is Priyank Savla, Senior Director of Global Demand Generation at NetBrain. He will talk about his experience implementing an ABM strategy from scratch and what metrics to report weekly to the executive team.

Our guest today is Chad Egelhoff, Director of Demand Generation at OneNeck. He will share his experience tracking multi-touch attribution at the account level and collaborating with the sales team to drive opportunities.

Our guest on the show today is Kathy Dunlay, Founder and President of New England Sales & Marketing, She will share her experience on automating email campaigns, handoff, and qualification via call center.

Today on the show we have Zach Diamond, the demand generation manager at Social Solutions. Zach will discuss how they use content to create different path for their prospects depending on segment and stage of the funnel.